Weekend Sale Blitz Smashes Online Sales Records!
Client
Overview/Summery
Goal
Enhance brand recognition and drive online sales for Armor Shield IX through a captivating 4th of July digital campaign.
Situation
With the approach of the 4th of July, AvalonKing recognized the opportunity to leverage this occasion for promoting their product. The challenge lay in creating an engaging campaign that resonated with the audience and encouraged them to make an online purchase.
Opportunity
By strategically harnessing the patriotic spirit associated with 4th of July celebrations, AvalonKing aimed to effectively capture the audience's attention and translate it into increased online sales for Armor Shield IX.
Duration
3 Weeks
Reach
US + Canada
Agency
Airborne Creative
Tasks
Role & Responsibilities
Lease with Global Marketing Manager
Art Director
Production
Deliverables
Ideation/Concepts
Main Landing Page Graphics
Mobile Adapted Creative
Skin Social Channels
Banner Ads
Social Post/ Stories
Email campaign templates
Tools I Used
Adobe Photoshop
Adobe Illustrator
Phase 1 – Discovery
Gaining insight from competitor analysis
Analysing competitor approaches during 4th July promotions enhanced my grasp of effective design techniques and their use of patriotic symbols in lock-ups.
Phase 2 – Research & Define
Curating an arsenal of American iconography
Compiling an extensive collection of quintessential American visuals allowed for seamless communication with the client, fostering alignment with the global marketing manager and enhancing the shared vision.
Pinterest power for 4th July inspiration
Harnessing the potential of Pinterest, I crafted a dedicated board to curate research insights, moodboards, and design concepts for our 4th July marketing campaign. This platform allowed me to revisit and distil past designs, helping shape a resonant aesthetic for our endeavour.
Phase 3 – Ideation & Design
Crafting a resounding lock-up for the most ‘Merica Day Sale’ Ever
My responsibility involved crafting the campaign's captivating lock-up, aiming to infuse the essence of America into its design. The design aimed to be instantly recognizable, resonating with the patriotic spirit of the audience and conveying the quintessential American vibe.
Crafting a dynamic key visual for cohesive campaign impact
My role encompassed designing the pivotal campaign key visual with a strong emphasis on consistency across diverse campaign outputs. By crafting an ultra-adaptable visual, I facilitated the seamless creation of both landscape and portrait formats.
How iconic collages fuel quick banner creativity
Through crafting a collection of eccentric collages featuring iconic American references, I established a versatile repertoire adaptable to various design outputs. This strategic move enables rapid generation of diverse banner formats, streamlining the creative process.
Phase 4 – Delivery/Implement
Multitude of engaging assets for seamless brand presentation
My role encompassed the production of an extensive array of assets, including Website Sale Headers for both desktop and mobile platforms, a compelling Sale Badge, captivating Social Skins for Facebook, Twitter, and Instagram, eye-catching Social Avatars, engaging Social Posts and Stories, versatile Banner Ads, and an impactful E-mail marketing campaign.
Results
RECORD
BREAKING
ENGAGMENTS
PRODUCTS SOLD
21.5k
$200k
OVER 2 DAYS