AI Turbocharged Idea Generation for KIMPUS Productions
Client
Overview/Summery
Goal
A budding Irish production company embarked on their journey without a logo and a clear brand identity.
With a vision and story in mind, they sought my assistance to transform their concept into a vibrant brand mark that would encapsulate their essence.
Duration
3 Weeks
Agency
Airborne Creative
Tasks
Role & Responsibilities
Role & Responsibilities
Leased with Client
Art Director/ Designer
Briefing Freelance Illustrator
Finished artist
Deliverables
Ideation/concepts
Brand Mark
Brand Assets for Digital use
Brand Assets for Print use
Tools I Used
Adobe Firefly
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Phase 1 – Discovery
Crafting Inspired Design Solutions for KIMPUS
By compiling a targeted logo list reflecting the client's vision, I gained insights into their design preferences.
This proactive approach deepened my understanding and fuelled further inspiration, guiding the creation of impactful brand marks aligned with their vision.
Phase 2 – Research & Define
Weaving the Story into a Captivating Brand Mark
Through meaningful conversations with the client, I delved into the intricate narrative behind KIMPUS Productions. This in-depth understanding proved pivotal in shaping a resonant brand mark.
Crafting Concepts
By distilling the essence of Exploration, Friendship, Excitement, and the unique bond between a boy and his dog, I skilfully extracted the core values that would define the KIMPUS brand mark.
Demonstrating my unwavering grasp of their brand's narrative, I harnessed these key elements to lay the foundation for generating compelling design concepts that vividly encapsulated their story.
Phase 3 – Ideation & Design
AI-Infused Creativity
Leveraging the power of AI, I brought to life an array of enchanting scenes depicting a boy and his loyal canine companion. This visual playground allowed the client to actively engage and provide insights on the envisioned scenarios. Through this collaborative exploration, a compelling moodboard emerged, guiding us toward a direction that both of us found not only intriguing but also deeply resonant.
From Vision to Vibrancy
Presenting these diverse visual concepts to the client not only provided a valuable perspective but also sparked an engaging creative dialogue. The resulting collaboration infused the brand direction with newfound enthusiasm and satisfaction, as the client embraced the exciting progress we were making together.
Illustrating Brilliance: Collaborative Creation
Enlisting an Australian illustrator, I transformed my concept work into a distinctive illustration, ensuring complete usage rights for my client.
The illustrator's exceptional work captured the essence of the brand mark, and with a few precise adjustments, the final result was achieved swiftly and embraced wholeheartedly by the client.
Phase 4 – Delivery/Implement
Fusing Vision and Design: Unveiling the Final Brand Mark
After an intricate process of conceptualization and design development, I seamlessly integrated the illustration and typography components to create the ultimate brand mark. This synthesis represents the culmination of creative concepts and meticulous design work. With the final brand mark now complete, the client is fully equipped to launch it as the authentic representation of their business identity.
Results
IN RECORD TIME
APPROVED
TO GO LIVE!